Selling on Amazon is highly competitive. To stand out, it is essential to optimize your product SEO and improve its ranking in search results. In this guide, we explain step by step how to achieve this using effective strategies and advanced tools.

What is SEO on Amazon and why is it important?

SEO on Amazon refers to the strategies used to optimize your product listings and improve their visibility within the marketplace. Amazon uses an algorithm called A9, which prioritizes products with high relevance and conversion rates.

Key factors in Amazon's algorithm (A9)

1. Find the best keywords for your product

Identifying the keywords that potential customers use is crucial for your products to appear in relevant searches.

Keyword strategy:

1. Keyword research tools: use tools that allow you to search for relevant terms and see search percentages and competition.
2. Competitor analysis: review products similar to yours and analyze the keywords they use.
3. Long-tail keywords: include more specific phrases that, although they have a lower search volume, can attract customers with a clearer purchase intent. Example: "Waterproof travel backpack" vs. "Lightweight waterproof travel backpack, ideal for hiking and office, 20L capacity"
4. Strategically place the keywords:

The best tools:

• Amazon Auto-Suggest: type an initial keyword in Amazon's search bar and note the suggestions.
• Free SEO tools: use Google Keyword Planner and Sonar (by Sellics) to find related search terms on Amazon.
• ⭐Dondo: is a tool that uses artificial intelligence to optimize your products' keywords in bulk. You can schedule the keywords to be updated periodically with the latest search trends, and optimize them specifically for each platform you sell on: Amazon, Shopify, WooCommerce, MercadoLibre, etc.

Example of optimized keywords

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2. Optimize your product title

Your product title and description play a key role in its ranking within Amazon SEO. Amazon's A9 algorithm prioritizes listings that contain relevant keywords, are well-structured, and provide clear information for the buyer. An optimized title and description can increase your click-through rate (CTR) and improve your conversion rate.

How to do it?

The title must be precise, descriptive, and contain strategic keywords. A good practice is to follow this structure:
✅ Formula for optimized titles on Amazon:
[Brand] + [Main keyword] + [Benefit/Differentiator] + [Key feature] + [Primary use]

💪 Pro tip: Use Dondo to optimize your product titles in seconds and in bulk. You can also schedule these optimizations to be updated periodically, ensuring your products remain relevant.

Example of an optimized title:

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Common mistakes to avoid:

❌ Exceeding Amazon's allowed 200 characters.
❌ Using irrelevant words or promotional terms like "The best!" or "On sale."
❌ Not including key information such as brand, benefit, or important features.

3. Write Effective Bullet Points

Bullet points, or the list of your product's features and benefits, should be scannable, persuasive, and rich in secondary keywords. Amazon allows up to 5 bullet points, so you should prioritize your product's key benefits.

✅ Recommended structure:
- [Main benefit] + [Specific feature]
- Use capital letters in the first sentence to highlight what is important.
- Incorporate secondary keywords naturally.

💪 Pro tip: Dondo AI automatically drafts your product bullet points and optimizes them for the Amazon audience.

Example of optimized bullet points:

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4. Write compelling descriptions

The product description is your opportunity to tell a story and convince the buyer that this item is the best choice.

Keys to a good description:

✅ Explain how the product solves a problem or improves the customer's life.
✅ Use persuasive and clear language.
✅ Include elements of storytelling, i.e., create a narrative around your product so that the customer emotionally connects with it and your brand.
✅ Include attractive calls to action (CTAs).
✅ Optimize for Amazon SEO using natural keywords.

💪 Pro tip: Use Dondo AI to improve your product descriptions. Dondo generates SEO and Amazon optimized descriptions in seconds.

Example of an optimized description:

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5. Improve product images and videos

Images are key to conversion. Amazon allows up to 9 images per product.

Tips for optimized images:

✅ White background and high resolution.
✅ Show the product from various angles.
✅ Include lifestyle images, that is, images that show the product being used in real-life contexts outside the studio.
✅ Use infographics with benefits.
✅ Add an explanatory video.

💪 Pro tip: Dondo AI provides you with a detailed report on the state of your product photos and videos, including missing product angles, quality inconsistencies, and necessary lifestyle images.

6. Get positive reviews and ratings

Reviews play a key role in Amazon's SEO algorithm and in driving sales conversions. A product with many positive ratings not only generates more trust among buyers but is also more likely to appear in the top search results.

Strategies to get more reviews:

✅ Join Amazon Vine and Early Reviewer (if available) to obtain verified reviews for your new products.
✅ Automate the review request: enable the "Request a Review" option in Seller Central or use external tools to send automatic reminders to customers.
✅ Send post-purchase emails with a brief message thanking them for supporting your brand and include a direct link to leave a review.
✅ Provide excellent customer service to increase your chances of receiving positive reviews. Resolve issues before customers resort to leaving a negative review.
✅ Use your social media and external traffic to generate more purchases and boost organic reviews.

How to handle negative reviews:

If you receive a negative review:
✔️ Respond with empathy and offer a solution.
✔️ If the issue is resolvable, contact the customer to offer help.
✔️ Learn from the criticism and use that information to improve your product.

What you should not do 🚫

❌ Do not offer incentives or discounts in exchange for reviews.
❌ Do not request only positive reviews; Amazon prohibits this.
❌ Do not use fake accounts to generate ratings.

7. Automate and optimize your strategy with AI

Thanks to artificial intelligence, it is possible to analyze trends, adjust descriptions, and optimize keywords to attract more buyers and increase conversions without manual effort.

Dondo AI is a key tool that allows you to automate tasks related to the management and optimization of your products:
✅ Generate attractive titles with Amazon SEO that include high-impact keywords.
✅ Optimize descriptions with persuasive language aligned with Amazon's algorithm.
✅ Improve images and key attributes to stand out in search results.
✅ Schedule regular optimizations of your products.
✅ Generate posts with your products for social media (Instagram and Facebook).
✅ Generate new products using only images.

💪 Pro tip: try Dondo for free. You don't need to register or connect your store to test our features, use the demo store! 🚀

Conclusion

Whether you already sell on Amazon or are considering doing so, learning about platform-specific SEO is a fundamental step in attracting more traffic to your products.

Using relevant keywords, improving titles, descriptions, images, and obtaining positive reviews are essential strategies. And by using artificial intelligence tools, you can automate the tasks associated with these strategies.