Why is it important to update your products?

Keeping your products updated is key to improving SEO, increasing conversions, and adapting to market trends. To gain a deeper understanding of this topic and learn how to update your products to enhance these and other metrics, we recommend reading our article: Why you should regularly update your product listings?

Each e-commerce platform has its own algorithm and preferences for highlighting products. Understanding the recommended frequency for updating product information is essential if you want to increase sales.

In this article, we explain the recommended update frequency for major platforms (Shopify, WooCommerce, Amazon, MercadoLibre, etc.) and which product details should be periodically improved and refined for each case.

Factors influencing update frequency

• Changes in trends: Consumer preferences and market trends evolve quickly, affecting demand, search terms, and audience values.
• Seasons and special events: During Black Friday, Christmas, or summer sales, updating products with seasonal promotions is essential.
• Product performance: If a product isn’t selling well, it’s recommended to audit and optimize its metadata and content quality.
• Platform updates: Some marketplaces modify their algorithms or policies, requiring adjustments to product listings.

How often to update your product listings based on the platform:

Shopify

⏲️ Recommended frequency: every 3 to 6 months.

Shopping trends and search algorithms evolve constantly, so updating products every 3 to 6 months helps maintain your store’s relevance. This improves SEO, increases conversion rates, and optimizes the customer experience.

If you delay updates for too long, you could lose traffic and sales to competitors who optimize their products more frequently.

Key content to update:

☑️ Meta Titles
☑️ Meta Descriptions
☑️ Images
☑️ Product Descriptions
☑️ Prices & Promotions

Amazon

⏲️ Recommended frequency: every 3 to 6 months.

Amazon’s dynamic A9 ranking algorithm rewards optimized products that receive more visits, sales, and reviews.

High competition requires frequent updates to titles, images, and keywords to maintain a strong position and maximize sales. We recommend making these updates every 3 to 6 months.

During this period, analyze which keywords generate the highest conversions, enhance images with better-quality photos, and adjust descriptions based on customer reviews. It’s also important to update prices and promotions to stay competitive and prevent your product from losing visibility.

Key content to update:

☑️ Keywords
☑️ Images
☑️ Prices & Discounts
☑️ A+ Content
☑️ Customer Reviews

WooCommerce

⏲️ Recommended frequency: every 3 to 6 months.

WooCommerce is a self-managed platform that heavily depends on SEO strategies and user experience.

Updating your product pages 2 to 4 times a year allows you to refine your search engine positioning and align your sales strategy with recent market changes.

👀 If you don’t update your catalog regularly, you could lose organic traffic and conversion opportunities.

Key content to update:

☑️ SEO Plugins
☑️ Images
☑️ Videos
☑️ Descriptions
☑️ Prices
☑️ Upselling Strategies

MercadoLibre

⏲️ Recommended frequency: every 1 to 3 months.

MercadoLibre prioritizes products with higher interaction and recent activity.

Updating every 1 to 3 months allows you to adjust prices based on competition, optimize descriptions using frequently asked questions from buyers, and refresh images to attract more clicks.

It’s also crucial to review logistics to ensure competitive shipping times and delivery options. If your products lose visibility, refreshing their information can help them regain positions and improve conversion rates.

Key content to update:

☑️ Descriptions
☑️ Technical Sheets
☑️ Shipping Strategies
☑️ Promotions
☑️ Prices & Stock

Etsy

⏲️ Recommended frequency: every 3 to 6 months.

Etsy prioritizes products with recent activity in its search algorithm.

Updating every 3 to 6 months allows you to refresh tags and keywords based on current trends, enhance photos to highlight artisanal details, and adjust prices according to demand. It’s also a great time to modify descriptions based on customer reviews and add customization options if applicable.

If a listing has lost traction, small changes can help it reappear in top search results.

Key content to update:

☑️ Images
☑️ Descriptions
☑️ Tags
☑️ Titles
☑️ Prices & Variations

eBay

⏲️ Recommended frequency: every 1 to 3 months.

On eBay, listings with updated data are more likely to appear at the top of search results.

Reviewing every 1 to 3 months allows you to optimize titles with popular terms, adjust pricing based on demand, and update photos with better angles or lighting.

It’s also essential to review shipping strategies and delivery times to stay competitive on the marketplace.

Key content to update:

☑️ Images
☑️ Descriptions
☑️ Prices
☑️ Shipping Strategies
☑️ Promotions

Google Shopping

⏲️ Recommended frequency: every 1 to 2 months.

Google Shopping requires accurate data to keep products approved and performing well in ads.

Updating every 1 to 2 months helps maintain competitive pricing, ensure stock availability reflects real inventory, and improve descriptions with terms buyers are searching for. It’s also crucial to review images and optimize the product feed to comply with Google’s requirements.

👀 Not doing so may result in ad rejections or a drop in campaign performance.

Key content to update:

☑️ Product Feed
☑️ Prices
☑️ Availability
☑️ Descriptions
☑️ Categories

Automate product updates with Dondo

Manually updating products across multiple platforms can be a tedious and error-prone process. Dondo simplifies this task by optimizing your products specifically for each platform and running updates on autopilot.

Dondo is compatible with Shopify, WooCommerce, MercadoLibre, Amazon, Instagram, and Facebook, supporting sellers who use multiple sales channels.

How does Dondo help you?

• Smart Analysis: AI analyzes each product’s performance and suggests improvements for titles, descriptions, images, and pricing.
• SEO & Content Optimization: Enhances metadata and product content (titles, descriptions, images, keywords) to improve search rankings and attractiveness to buyers.
• Automated Updates: Schedule periodic updates, and Dondo optimizes your products based on traffic, trends, and conversion data.
• Multi-Platform Optimization & Exporting: Optimizes products according to each platform’s best practices and allows easy export between stores.
• Time Savings: Reduces manual effort so you can focus on growth strategies.

Conclusion

Keeping your products updated not only improves visibility and conversions but also enhances customer satisfaction. Establishing an update strategy based on platform requirements and market changes gives you a competitive advantage.

If you want to automate this process, Dondo helps keep your products optimized across multiple platforms effortlessly. Try Dondo for free and discover how data-driven optimization can boost your sales.