How to create and optimize product listings for maximum impact
Every ecommerce seller or dropshipper understands the importance of optimizing their listings, but as we all know, it's not an easy job to do. A great listing can convert visitors to buyers, while a poor listing can lead to a great product being lost. Here are 5 tips for how to create your best-optimized listing:
1. Creating a product listing that converts
A compelling product listing starts with showcasing the value of your product to its target audience; incorporate elements like a personalized description, specific title, and a pertinent CTA based on your niche. While your customers likely already know the value-add from their search, it's good to reinforce it.
Key elements of a high-converting listing:
- Title: Here are two titles; one converts, and one doesn't: "Waterproof Durable shoes" and "Waterproof Hiking Shoes - Lightweight and Durable"
- If you guessed the second you're right, the second title is more granular and uses keyword-rich phrasing that immediately conveys all the value that the product is bringing to the table.
- Description: Descriptions often work best with the flavor of the poster, but conversions improve when including key benefits, features, and use cases, while mixing in up-to-date keywords to improve your product's SEO.
- Image: High-quality images improve the trust buyers have with your product, you want solid and varied imagery that shows the product as the buyer will receive it and how they might use it.
- Call to Action (CTA): A concise CTA will guide customers to the next step in the buying funnel; think "buy-now", "shipping-free", "2/3 deal". It's essentially your part of the description to make a deal directly with the client.
2. Optimizing titles and descriptions for Google and Amazon
Finding buyers is unique in every medium: if you want to get high SERP (Search Engine Results Page) you need to optimize constantly, while for Amazon, It’s about optimizing for product discoverability within the marketplace’s trends, which are less frequently updated. In Latin America, Mercado Libre is king and its best practices are akin to Amazon's but slightly different
Best-optimization practices:
- Google: To rank high in search results, ensure your descriptions and metadata include search-friendly terms relevant to user queries that are as fresh as possible. Consistency is key— frequently updating your content to reflect trends can turn an underperforming listing into a winner.
- Amazon: Amazon’s algorithm prioritizes vertical and platform specific keywords that, while updated less frequently than products only on Google, can see better results if done well.
- Mercado Libre: MeLi is very similar to Amazon, but their definitions, titles, and keywords depend on country-specific language. If you're targeting one country in LatAm it's paramount to use their lingo, however if you're going broad utilize neutral Spanish.
3. Driving sales with related products and bundling
Incorporating features like related products and "Frequently Bought Together" can increase your AOV (average order value) and boost customer satisfaction.
Implementation tips:
- Related Products: Use data-driven recommendations to show customers complementary items.
- Bundles: Create appealing product bundles with discounts to encourage larger purchases.
- Cross Linking: Make sure that related products are prominently featured on product pages.
Long story short
Writing a product listing is easy at first glance, but it's a must to help distance your store from the sea of competition today. At Dondo, we automate all you've read above and generate up-to-date titles, descriptions, and keywords that will perform on any marketplace you sell on, allowing you to focus on growing your business.
